REFY’s Valet Service.

No big-budget stunts, just smart, sleek community marketing. From convertible cars to curated gifts, REFY showed us how to build brand loyalty in the chicest way possible.

Glossier x Magnolia Bakery.

Banana pudding, but make it beauty. This nostalgic, limited-edition collab blended cult skincare with cult dessert, and yes, it sold out fast.

Gwyneth Paltrow x Astronomer.

When crisis PR turns iconic. Gwyneth’s surprise ad cameo was witty, strategic, and proof that smart marketing can turn a headline into a brand moment.