The Forecast Files: How We Helped MCoBeauty Break Into The UK
We’ve waited for it for a long time and the rumours were true, McoBeauty, the cult favourite Aussie brand, is landing in the UK. Before this new information hit socials, the team at McoBeauty reached out about a collaboration to launch the news after seeing episodes of my Forecast Files.
The Brief: Uncover the Mystery
The McoBeauty team sent over this:
“I’m excited to share the brand launching is MCoBeauty, worn by Paris Hilton, Mikayla and Bethany Frankel in the US.
I have attached some more information about the brand. We love your trend based content and think you would be the perfect fit as part of the teaser campaign as the brand Launches in the UK.”
Consider me locked IN.
Here’s what I discovered:
- Recent trademark for MCoBeauty
- New Instagram and TikTok accounts for their UK audience with barely any followers.
The Results:
Here’s the TikTok that cracked it:
250K+ views
Thousands of eyes on the brand pre launch
Featured in major online buzz + DMs asking ‘Where can I buy this?’
The beauty of this approach is that it didn’t feel like a stipulated ad, it was authentic and fitted my personal brand like it was always meant to be.
What the Brand Said:
“After seeing the impact of Louella’s content on TikTok, we knew we had to work with her!
Louella’s professionalism, creativity and efficiency makes her an exceptional partner for any brand. I was so impressed by her ability to deliver exactly to brief and responsiveness throughout the campaign.
I could not recommend Louella enough and cannot wait to work with her again!”
— Elle, North Agency
Want to Launch Like This?
If you’re a brand looking to tease a reveal, tell a story, and build buzz that feels real — I’d love to work with you.
Let’s make something people talk about.
—
Louella Violet
