Topshop is BACK | 2025 Runway⁠

After their seven year hiatus, the relaunch was better than anyone could have expected. In the centre of Trafalgar Square with the backdrop of the National Gallery, a sharp and statement filled fashion show was formed with everyone invited to celebrate. ⁠

Kapten & Son | Birthday & UK Launch Brand Trip

As Kapten & Son celebrated their 11th birthday and UK launch, they whisked away a selected bunch of local influencers on a trip they won’t be forgetting in a hurry. Packed with activities, dinners and performances from Bastille, content was coming through thick and fast. ⁠

Cluely Campaign

The founder of the AI startup, Roy Lee, took marketing to the biggest scale…quite literally. The brutally honest anti-advert, now largely famous ad, took up space on billboards in Times Square and everyone’s social feeds. The most simplest design catching the biggest amount of attention. Will this bring a change in how brands decide to market? ⁠